Meet The Founder

There is Strength in Every Story

This is my story... Throughout different parts of my life, I have faced homelessness more than once. I have been laid off and started life over. Each time, I rebuild—with more fire, more faith, and more purpose.

Quote: "Every comeback starts with courage." 

The Meaning Behind the Name

ARDEINAL is my name, LaNiedra, spelled backwards. It's more than a name—it's a symbol of transformation—turning every setback into strength, every challenge into confidence, and every failure into a new beginning. I am living proof that when life flips you around, you can turn your story into strength and beauty. 

Unapologetically Me

People close to me do not believe I will make it. They are presuming I will fail again. Their approval is not necessary. I am here to be the example that resilience shines brighter than doubt.

I'm not chasing approval—I'm rebuilding myself. 

More Than Jewelry

I created ARDEINAL for the women who are bold, fierce, and unapologetically themselves.
For the ones who command rooms—from brunch to the boardroom to nights out.
Every piece is a symbol of power, individuality, and confidence.

The Message

ARDEINAL isn’t just jewelry. It's confidence you can wear—and look stunning doing it. This is a reminder that no matter where you start, you can rise again—stronger and unapologetically you. 

As the visionary behind ARDEINAL

As the visionary behind ARDEINAL, I take immense pride in my journey in building my fashion jewelry boutique. As a single mother of two, my pathway has been marked by resilience and perseverance. 

While the initial endeavor encountered challenges, I am reintroducing ARDEINAL in 2025 with renewed vigor and passion. I hope that you will find delight in the exquisite jewelry I offer. Every woman deserves to feel empowered and express her unique individuality through elegant, bold, and dynamic statement pieces.

✨ Wear your crown, your way. 

With love and strength,

-LaNiedra Chaney